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Black Friday was once again identified by the largest share of consumers as the time they expect to find the best deals for holiday shopping.
November 7, 2025
By: Lianna Albrizio
Associate Editor
Despite a turbulent 2025, consumers are getting in the holiday spirit early this year with a jump-start on gift shopping. Analysts at Circana say 44% of holiday shoppers plan to start hunting for gifts before Thanksgiving. Black Friday deals, however, have “significant appeal” for almost a quarter of consumers polled. “Today’s consumer is more focused on planning and prioritizing on their quest for value,” said Marshal Cohen, chief retail advisor for Circana. “Getting an earlier start on h...
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